The Ultimate Business Blueprint

Stop sweating the tech!
Start building your profitable online course or coaching program that makes an impact

Save your time and money using the Ultimate Business Blueprint .
Generate consistent monthly income and make an impact
No more struggling with the tech.

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I was tired. Are you tired?

Tired of taking multiple webinars, courses and workshops that don’t work? Frustrated and feeling like a failing in your business? Overwhelmed after watching countless YouTube videos and listening to podcasts that lead you down a rabbit hole. Tired of posting content that brought in no leads or sales? Or maybe you’re tired of procrastination and not getting anywhere like I was?

This was exactly how my life was 6 years ago… 

See, just like you I embarked on this “entrepreneurial” journey six years ago in pursuit of what I thought would’ve been instant success and financial freedom, the things we all dream about. I fantasised about the freedom to work when I want and dictate my life. The freedom to jump on a plane to an exotic island and sip on a piña colada with friends and loved ones. However things didn’t quite pan out that way… 

My Expectations vs Reality

At the time I started my business I was a broke university student studying Civil Engineering and failing at it. In fact I failed 5 out 7 courses in one semester! For a straight A student that was gut wrenching (literally). Failure had been such a foreign concept to me but at this stage of my life I became all too familiar with it…I frequently questioned whether or not I would be able to get my busines off the ground.

I found myself tired and frustrated and going without sleep consistently trying to either figure out the marketing strategies, and how to utilise the available tech and software to my advantage in my business (which was videography at the time).Heck! I remember googling how to make money online in desperation. 

Though things were rough I was determined.

I tried everything under the sun. Affiliate marketing, freelancing, facebook ads, VA assistant, crypto…everything.

And sure I did make some coin but nothing to speak about. 

Eventually I got kicked out of college because my GPA was too low and I decided that since my business wasn’t heading where I wanted it to be, I would later go back and finish my degree and just do the typical 9 to 5.

Depression got the best of me and I was a complete mess.

I figured maybe this wasn't for me

Then I had a revelation!

At this point, I truly was a wreck mentally, emotionally and spiritually. But my revelation came in a unique way. My last Hail Mary was applying for a video educator position at a big software company to get some exposure. Unfortunately, I wasn’t shortlisted and they decided to move in another direction but I’d never forget the words of a popular tech youtuber who assisted me in preparing for my interview. He said that my video submission was great and that I showed real promise in online business and that I should continue to build my own.

And I did! I worked hard but smart and along the way I unlocked the tools and the mindset to building profitable businesses for others and myself.

Where are you in your journey?

Does this sound familiar?

What if this didn't have to be your reality?

I’ve seen many clients go from

to loving the tech, creating the program, and generating consistent sales on auto pilot 🚀 all by themselves.

Real results

Imagine what it would feel like to have

YES! It can happen for you too!


The Ultimate
Business Blueprint

The Step by Step Blueprint for entrepreneurs, course creators and coaches
who desire to create, launch & sell their program.

Here's What We Will Accomplish Together

A course/program platform that is easy to use for your members with the right tech stack for your needs

A repeatable process for attracting new clients that actually works.

Brand Assets (Logo, color palette, and fonts) that can be used for marketing your program and establishing your brand

An irresistible offer (1:1 coaching, group program, online course or membership) that is highly profitable and scalable.

A detailed launch strategy and action plan

Sales page, opt-in page, lead magnet workflow that generates leads for your mailing list and converts leads to buyers

What's Included:

Unlimited Lifetime Access to The Ultimate Business Program

You'll have access to all the content contained in this program including a library bank of step by step tech tutorials, course training and live sessions recordings. You'll also have access to the updates asthe course progresses

Worksheets and Strategy Maps

Simplified step by step checklists to check your progress

Weekly tech coaching sessions with Michael

A library bank of step by step tech tutorials

Templates, scripts and emails

A library bank of step by step tech tutorials

You'll have lifetime access to all the resources listed here plus ongoing support once you join the program

This isn't just another coaching program!

It is not my wish to create yet another course that is similar to everyone else’s.

Over the past 2 years, I have resolved to dedicating my time and effort to helping entrepreneurs, course creators and coaches build impactful and transformational online business programs that are scalable and profitable, and the current way of doing things just isn’t the most optimal way. Wins, transformation, mistakes, tears and everything in between… I’ve seen it all!

The Ultimate Business Blueprint is an experiences that blends the tech, strategy and marketing into one seamless flow of actionable steps. Gone are the days of wondering what your next business move is to securing the next client. This is the next best move.

I’ve  tirelessly  refined  The Ultimate Business Blueprint designed to help  you get your online program up and running with a few wins already in your favour before you even really start.  

It hasn’t always been this way though.

This process was refined in the fires of pain and suffering of my own online business. I’ve either witnessed or experienced myself, the frustration of attempting to run an online business program, the difficulty of making plugins works together, the cost of hiring the wrong person, the imposter syndrome that haunts me every time I got a big project and the fear that came as a result of not knowing what the heck I was doing.

I’ve worked with many clients over the last 2 years in various industries and niches that have brought to me very complex business models. This has proved beneficial because I had the opportunity to learn what works and what just doesn’t work at all. 

I have made improvements and changed things up to “mistake-proof” the system as much as possible for you to gain maximum results in your program.

How is this program different?

This isn't a fluff program. You have to put in the work. For most entrepreneurs who are just starting off like I did, you have to do everything. I won't baby you and tell you that it's easy but it is rewarding if you stick with it. By taking charge and investing the time now to learn, you will become your own boss and not just feel like it.

Accountability I'm in this with you. I will be on your boot-tay every week following up on your goals and assignments. My goal here is not to overwhelm you but to be your source of encouragement as you journey on the path to success.

No empty promises This is not a make 6-figures overnight program. If that's what you 're looking for, then this is the wrong program for you. Dismissed! This program is for those who are willing to put in the work for the long haul. I will teach you the tools, mindset and strategy that I have implemented in my own business and many others that works.

Transformation first approach Most programs focus on making money first. We'll definitely ensure that money goes in your pocket but a quick tip... the money comes from helping others and transforming their lives. Whilst we focus on your profitable offer, the approach of this program is to help you provide as much value as possible to your audience.

Course Overview

Here’s what you can expect to see in the program. Each lesson contains either a video or written articles.

Module 1: The Fundamentals and Foundations of an Online Business

Let's hit the ground running. You will learn the basics of building a brand and creating assets and content. You're gonna establish yourself as a business. We will breakdown the key components to an online business and how we intend to achieve this as quickly as possible.

*Includes templates for outlining your scalable coaching program, pricing, and more

Module 2: Tackling The Tech Stuff - Tech 101

We're gonna tackle the tech head on. We'll simplify the tech and build the core of your online business. We'll establish the tools necessary, build out the skeleton of our sales page and setup our portals, and dashboard. Most importantly you will setup your payment gateway so you can receive payments.

Module 3: Crystal Clear Business Model

Understanding your business model and your target audience are key to success. In this module you will establish the model of business that best fits your potential clients. We will do a deep dive into your hero journey, to connect you with your customers so that you can speak to them effectively and directly.

Module 4: The Irresistible Offer - Creating Your Profitable Offer

What is your signature offer? If you don't have one we will work on one together! You will learn how to package your expertise and offer it to your clients at a premium price. You will build out cost offerings that will appeal to your ideal client that needs the transformation you provide.

Module 5: The Ultimate Launch Blueprint

Release your program in style and with ease the fastest and most efficient way possible. No need to overthink it! You will follow a strategic strategy map with actionable tasks that you can modify to your needs. Let's map out your sales plan so you always know what you're selling, and how much you expect to earn.

Module 6: Systems, Automations N Delivery (SAND) Framework

It's time to automate the process of your launch, content and delivery. In this module, we look at how we can automate the entire system from funnels to emails marketing and the onboarding process.

Module 7: Lean Mean Evergreen Machine

Once you have validated that your offer is scalable and profitable, we will start turning your program into a money making machine that will sell itself on auto pilot 🚀. You no longer need to be working 365/24/7 like I did for way too long. It's about time you enjoyed freedom.

Module 8: Mindset Mastery

When it's all said and done we must have the right mindset to build a business and to keep it running. You're a boss, so you need to have a boss mindset which means removing limiting beliefs about yourself, money and your overall business growth. We'll tackle those perspectives that may be holding you back and look at how we can create new ones.


Weekly Critique and Reviews

Each week you have the option to submit your work. That's right! My eyes on your work providing you feedback on your content and assests.

Access to Private FB Group Access

Accountability & Support from other members. You'll be joining like-minded individuals with big goals. I'll be in there to answer questions and provide support but the real value is in the networking and the connections with others.

Quick & Easy Website Building

Not sure how to build you site out. You will have a front row seat to a live workshop where we build a website from scratch. You'll be able to follow along and then build your own site with your custom designs in record time.

A taste of what it's like working with me

Who this course is for?

Who this course is not for?

Hear from others...

He was the guy that knew the tools that I needed in order to put together the right full, in order to get things going. He was able to put together a very intricate system that I needed to put in place….He listened to what I needed….and he trained me in it.


He’s a brilliant teacher and he’s able to make me feel like I can actually get on and do this all myself next time….I have learnt so much from him over the short time we have already began working with him and I can definitely recommend him to anyone to their website in the future.


Hi I'm Michael

I founded Unorthodox Media LLC to help entrepreneurs, and business owners launch profitable products online. I’m the creator of The Ultimate Blueprint, an online intensive program that helps people create & launch their profitable & poppin’ online courses.

I’ve been an online marketer working from the sandy shores of Trinidad and Tobago in the Caribbean for almost 6 years and helped personal brands generate thousands of dollars by launching their online courses.

A little bit about me:
I love tech and I’m obsessed with automation and video marketing. In my spare time I love spending time with loved ones and shooting hoops. 

Hot take: I think pineapple on pizza is the best thing ever!

Tools Used In This Course


Learndash is my LMS plugin of choice. It runs on WordPress. It's one of the best in the market and it's packed with features for managing your course content


This is my page builder of choice. I use it to build and design all the pages on my website including this one.It's a powerful tool and very easy to use for beginners.


If you're familiar with funnels building software, you probably know CartFlows. If you haven't, well you're about to and I promise you're gonna love it.


If you currently have other tools that you are using for your courses and programs, that's absolutely fine. I have experience working with many tools outside the WordPress eco system however the tutorials will cover mostly the tools provided above. The tools are just tools! Once you can achieve the core functionaility of creating sales pages,op-tins, email marketing, tag creation, funnel building then this program will still be applicable to you and I will extend myself to assist you with your tools

100% Risk-Free Money Back Guarantee

I am 100% confident that The Ultimate Business Blueprint will give you everything you need to create launch and sell your program in the next 30-45 days. 

I don’t run a mega corporation and customer satisfaction is very important to me. No customer is too small to matter. I don’t want to take your money if you are unhappy. If you take action and you’re still unhappy with your purchase for any reason whatsoever, contact me at  within 30 days for a full refund. All the risk is on me!

We Only Have 12 Slots Available
For This Month.

Sign up now and get started on your journey from amateur to master,
creating launching and selling your program.

Note: Because we give our best for each client, we only have 12 slots every month available. Right now, we only have 12 slots left, so sign up right now to book your slot!

Let's Recap
Here's everything summarised

Total Value = $4682

Opening Launch SALE

Enroll today for just
Main offer $1297 $497

The price will increase very soon so purchase now! We’ll be increasing the price to the standard offer the second rollout of the program so take action now on the deal of a lifetime (literally)


  • The Ultimate Business Blueprint
    Lifetime Access
  • Private Facebook Community
  • Templates, Sales scripts, emails and tech video tutorial bank
  • Weekly Tech and Strategy Coaching Calls
  • Actionable Worksheets and Templates
  • Accountability and Support


  • The Ultimate Business Blueprint
    Lifetime Access
  • Private Facebook Community​
  • Templates, Sales scripts, emails and tech video tutorial bank
  • Weekly Tech and Strategy Coaching Calls
  • Actionable Worksheets and Templates
  • Accountability and Support

The price will increase very soon so purchase now! We’ll be increasing the price to the standard offer the second rollout of the program so take action now on the deal of a lifetime (literally)


You can either pay in full (this is the most popular option that gives you the best value as you save $100……Or you can make use of the payment plan which is 3 payments of $199 dollars (this is an easy + flexible payment plan option that I’ve provided so that you can get started for just $199!)

pride myself in providing the best support possible for all my customers. You’ll have lifetime access to a Private Group where you can ask any question you want about your Course Creation Journey and you’ll receive help. If you need additional support at any point, email us with your questions at We are just an email away! 

Bonus: I’ll be present in the groups answering questions but the community is intended to cultivate support

This course was made for course creators, coaches and consultant  who want to productise their knowledge and expertise into courses and have a step by step solution to creating, launching and selling your program. If you follow the steps outlined in this course you will equip yourself with the tools to master Course creation and start making passive income.
I’ll also provide you with a checklist so that you can track your success.

Use the chat bubble to contact me if you have any further questions or want to hear from an actual human….me!

A little progress each day leads to big results. I cannot guarantee your success because it truly depends on how you implement the material and the coaching butttt…if you dedicate 10 hours on average, I strongly believe you will be making moves in 30-45 days of following through.

This program is meant to save you time from walking around like a headless chicken. Instead you’ll be confidently taking action on tasks that will bring you the biggest results –one baby step at a time. I’ve also seen moms of 3 get results using this blueprint.

You will have lifetime access to the material (templates, email, sales pages, scripts and tutorials). You will also have lifetime support on this program.

I’ve created this program to be as easy to follow as it can possibly get. If you’re stuck, feel free to reach out. This program is meant to be step by step actionable steps that are easy to follow.

I am an advocate for WordPress because it provides the most customisability out of all the platforms out there. You can make your program look exactly how you want it to and you can customize the experience. 

However, if you are using all in one platforms or you already have tools that aren’t breaking the bank but get the job done that’s ok as well. 

Whoops! Let me stop you right there! 

You are more than capable! We’re gonna simplify the tech and break it down in such a way that it’s easy to understand. Nothing comes easy but I assure you that with the right mindset and my guidance there is no losing here only wins. I will be there to encourage you and spur you on throughout the entire process.

Are you with me? Join Today!

Pshhhh! Neither did I when I first started my business yet I got clients all the same. No one pays for your logo or your branding. They pay for the transformation and for your service. Are you going to keep that from them because of a logo? I hope not! We teach all about branding in this program and how to design your own logo.

I have years of experience in:

Building/Launching Courses and Membership Sites
Designing Lead Magnets
Email List-building
Funnel Creation
Brand Design
Content Creation Strategy
Graphic Design
Videography, Editing,
Strategic Web Development

Will you be next?